Are you just starting out with your new venture and is already worried about generating traffic on your website or social media sites? Well, we have got you covered. Yes, starting your own business can be quite a challenge and with it comes with it the extra baggage. But if you know how to deal with that baggage smartly, then we are sure you have a bright future. In the times of Google, it becomes extremely essential to have your website optimized according to the search engines. This concept as we popularly call as SEO is the new buzzword. SEO is a practice that helps you increase and generate traffic for your website. To optimize your website, it needs to have the right set of keywords, reference links, social media connect and correct amount of content to keep your crowd engaged for a longer period and gives them an incentive to come back. However, for a small business, all this can seem to be too much work, so here we are listing it down and making it easier for you.
- Creating a platform: By using the organic method of generating traffic, now you have people visiting your website. How do you keep them engaged and feel all their queries have been resolved? Your social media connectivity should be able to do that. If you have links to your Facebook, Twitter, Instagram and Twitter accounts, it not only shows how well you are connected but also provides a platform to your customers other than the Contact Us section of your website to ask more questions. If you know that a customer is reaching out to you through your social media accounts, then it means that customer is genuinely interested in your product or service. So basically, you are not just relying on organic SEO but even using your social media reach.
- Paid vs Organic: SEO is primarily of two types, one is paid and one is organic. Paid SEO can include Pay per Click, Adwords and Keywords to reach out to more people, while Organic SEO is more about reaching your target audience without really paying anything. Also the kind of relations you develop using organic SEO is far deeper than using paid SEO. So we are not completely against Paid SEO, but we suggest using it in a combination with Organic SEO to your advantage to generate and retain more customers. Like you can use Paid SEO to attract customers and then use the organic approach to retain them. Using a combination of the two will take you a long way.
- Social Media Reach: Now that you know your target audience likes spending more time on social media, know ways and means to capture their attention. Like you can set up an automated email lists based on how much time your customer spends on a particular social media platform and the kind of content your customer like. Accordingly, using keywords and ads, remind them of the latest browsing they had done on your site and the stuffs they had put in your cart, but never purchased. Most of the sites and shopping apps use the same methods and strategies to lure their customer back to their site. It is more like playing with the psychology of your customer to compel them to buy that product. Try to not spam your customers, or else it will force your customer to completely block your site.
But before, you dive deep into SEO advertising, make sure you are very well aware of your target audience. If you know your business is the kind which caters to a particular demography of the market, then strategize your moves accordingly in order to get the best possible results. Try having a perfect mix of both Organic and Paid SEO because Paid SEO will just make your advertising look your fancy and attract people but if you are looking forward to building relations and improving the credibility of your business, then go the organic way. Know your audience and market well, understand their needs, cater to their needs and make sure to follow up with them. Once you have done all this, you know you have them as your long-term customer.